Monday, August 3, 2009

Inbound: Houston Project Description

This public art project will engage the general public and everyday commuters on their drive to work. Photographs of whatever exists directly behind each billboard will take the place of an advertisement. In a way, the project will unknowingly invite the commuter to a game of chance. If the weather conditions do not match those captured on the billboard photos, the art will appear as an interesting statement: Ubiquitous advertising will be replaced with representations of sky, bushes, buildings—whatever it is that would be seen if the billboard wasn’t there. When conditions are such that the weather and light match the photos on the billboard, the experience will be more surreal—a blurring of the line between natural and unnatural, real and fake, art and commerce. How will the commuter react to this potentially uncanny experience? And will commuters who repeatedly travel the same freeways become re-sensitized to the advertisements that they see as a result of this experience? One interest I have is in reengaging commuters with their surroundings. The uniqueness of these images will reassert the presence of the billboard, asking the viewer to notice and pay attention once again to what’s being “advertised.”

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