Inbound: Houston Media Alert

MEDIA ALERT

‘INBOUND: HOUSTON’ BILLBOARD UNVEILING

Major public outdoor art exhibition along Houston’s highways revealed on October 26

WHAT: University of Houston Cynthia Woods Mitchell Center for the Arts visiting artist Karyn Olivier is replacing 13 billboard ads along Houston’s freeways with life-sized photographic representations of what drivers would see if the advertising did not exist: sky, buildings, homes, trees and other elements of the environment. Olivier’s major public art project, “Inbound: Houston,” will reveal this new view of the city Oct. 26 through Nov. 22.

With Karyn Olivier’s assistance, CBS Outdoor will transform the 13 billboard ads across the city into artwork the morning of Monday, October 26.

BILLBOARD UNVEILING & INTERVIEW OPP

• Photos of the unveiling of one of the 13 transformed billboards
• Interview with artist Karyn Olivier
• Interview with Nancy Zastudil, Associate Director of the UH Mitchell Center for the Arts

WHEN: Monday, October 26, 2009

10:00 AM Billboard Unveiling

WHERE: 11939 EastTex Freeway

For best view, park in parking lot of shopping center with T-Mobile store and Club Ritmo Latino

MORE: Presented by the UH Mitchell Center in collaboration with the Moores School of Music, Creative Capital, DiverseWorks and CBS Outdoor, “Inbound: Houston” will be located along Houston’s major freeways including eight points along U.S. Highway 59 (Southwest Freeway), one location along Interstate 10 at Wood St. (in between I-45 and Hwy 59), and four points along North Beltway 8.

Houstonians can celebrate the launch of this exciting project at a free kickoff party on October 26 at 6 p.m. at DiverseWorks (1117 E. Freeway). The event will feature an artist talk with Olivier and billboard viewings as well as live music and details of a special geo-caching scavenger hunt.

For more information, visit the Mitchell Center online at www.mitchellcenterforarts.org or Olivier’s blog at karynolivier.blogspot.com

ON-SITE CONTACTS:

Susan Elmore Jordan Oberthier

Cell: 713.702.4331 Cell: 903.240.5269